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How Video Learning is Enhancing the Digital Learning Market

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Published on: 28 Feb 2022

The easiest way to make classroom learning interesting is by infusing it with the goodness of videos. The arrival of media technology has made learning material accessible and streamlined for all. It is for this reason that video streaming has boomed among students for learning purposes. 

We have come a long way from the use of the first VCR tapes in the 1980s to using overhead projectors and tablets in classrooms. The agility, flexibility and immersive experience of video learning, especially in a post-Covid era, has shaped our understanding of digital learning

Taking into account the popularity of Instagram reels, IGTV and information capsules offered by e-learning platforms, we have prepared the perfect blend for education and entertainment- KoolStories. 

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Our audio-video social learning platform is here to augment the learning by making it a more social experience. It eliminates isolated learning through peer to peer knowledge sharing. Thus, making upskilling and learning a social phenomenon.

What is video learning?

Learning that takes with the help of videos is termed video learning. Since the world is becoming a global classroom, the internet is becoming a major knowledge dispenser. Here, videos partially remove the need for a teacher and promote autonomy in the learning process. 

Comparing all the other forms of online learning, videos remain the popular choice among netizens due to their impact, appeal, and engagement of the senses. Thus leading to maximum engagement and information retention. Being primarily sensory, people tend to consider videos as more interesting, more engaging, and more widely used versus the other types of content being used today. There is a rise in the demand for digital video content, especially from the younger population, owing to the boosting sales of smartphones and the increasing number of devices that can support digital media. 

All in all, learning and upskilling through videos is the backbone of digital learning.
With an overflow of video content creators, there is an overload of information and these creators struggle to reach the target audience. The learners also face difficulty choosing from an array of content. 

Adding to this, popular social video streaming platforms with their shifting algorithms make the task of rolling out viral yet helpful content extremely taxing. If an average user is to opt for video learning courses on MOOCs or online learning platforms the lack of engaging content and costly courses become a discouragement.  

Here is how the social bite-sized videos come into play.

Why bite-sized content?

Studies (done in the early 2000s) have shown that the average human attention span has fallen from 12 seconds to 8 seconds. Now that humans have an attention span shorter than a goldfish, the condition of long-form content seems grim at best. 
It is for this reason that content creators have started producing short content for the sake of engagement and better understanding. Quick consumption and better retention lie at the heart of bite-sized content production.
To further support the hypothesis of micro-content popularity among the students, a study has shown the impact of video content duration on students’ completion rate. 

Source: Boclips 

100% of students completed the video duration of 6 minutes or less. It is evident from the study that watch time clearly has a significant impact on the viewer. Moreover, teachers agree that short educational video clips help build interest and are better for targeted subject teaching. Moreover, bite-sized video content provides just the right amount of curiosity, reinforcement, revision and retention. 

The KoolStories App has utilised the concept of micro content production and consumption in a social learning sphere to allow avid learners and teachers to find each other, share knowledge and amplify their skills. 

Benefits of Video-Based Learning

Schools and corporations are judiciously using videos for learning and upskilling purposes. The popularity of videos is directly proportional to their effectiveness. Videos have become a potent option today because of the following reasons:


Video-based learning is a superb option for a virtual classroom or distance learning. It is even suitable for in-classroom learning, as a video lesson engages students and stimulates their cognitive activity, leading to better concentration, conceptualisation and attention. 

Information Retention

Watching videos and learning through them helps crystalize the information and remember the details better. As compared to reading lengthy articles or voluminous books, concepts and ideas can be better explained through videos. The audio and visual stimulation leads to a stronger memory formation.  


Video lessons aren’t passive either as they incorporate fun quizzes, activities and games. This leads to active learning, leading to riveting discussions. 


Videos are better options for learners as compared to in-person trainers and mentors. The internet has become a vast knowledge repository with tons of free videos. One can easily view, save, update and follow a video creator of his/her liking. 

KoolStories- Blend of Micro Video Learning

 If we are to chart the growth of video learning over the years, trends point out to the popularity of the following:

  • Micro-learning 
  • User-Generated Content
  • Personal mentorship
  • Interactive videos (gamification)
  • Immersive VR videos

Since all these types of videos exist in isolation, the Kool

Stories social learning app has successfully united them under one roof. The concept of 3-minute videos for targeted learning is micro-content at its best. 

The concept of microlearning may seem alien to some but it remains a promising area of growth (as indicated by market analysis). In 5 years (2020-2025), the microlearning market is expected to cross US$ 2.7 billion with a CAGR of 13.2%. This boom is directly related to shifting audience preferences for:

  • Modern cloud-based learning methods
  • Technology that imparts simulated learning
  • Flexible learning options 

Since the online audience is swamped with content with only a sizable amount of time to spare, removing unnecessary content within a target-centric algorithm is the only viable option. Our micro learning app equips the learners with modern audio and video learning tools for quick consumption and retention.
KoolStories is sophisticated futuristic learning with an interactive social element to it. We are taking learning a step further. Come join the revolution!


What is video learning?

Video learning is the use of videos to teach, share knowledge and upskill. It can be used as a standalone teaching tool or can be used as an aid to central teaching material.

What are the benefits of video learning?

The major benefits of video learning include:

- Addition of value to dry courses and learning

- Gives a more immersive and engaging learning experience

- Improves retention by involving the visual and auditory senses

- Provides an opportunity for more targeted learning

- Removes the need for one-on-one training and mentorship


How to make effective teaching videos?

To make your teaching videos more engaging, you must:

- Look professional and presentable on camera

- Choose a topic and stick to it

- Share valuable and practical information only

- Present the information in an engaging manner

- Demonstrate a concept or a tool on video

- Choose a suitable video length

- Opt for a disturbance-free zone to shoot your video


How long should a teaching video be?

Studies have found out that an average learner can easily complete a 6-minute video. So, try breaking large content into smaller, more digestible chunks.

How videos help students learn?

Videos can help students learn better by stimulating their cognitive processes. They help simplify complex issues and make learning more streamlined and compatible with one’s pace.