Marketing, a highly dynamic domain, is ruled by trends and user preferences. Working in a volatile field, like it, comes with its challenges. More times than often, marketers encounter the herculean task of creating a marketing strategy that works. Here, a little market analysis, a thorough knowledge of marketing trends and the audience comes real handy. Supplement these with valuable insights from marketing wizards, and you have the most effective concoction of the best marketing tricks up your sleeve.   

Want to know how experts shape their marketing initiatives to reap the maximum return on investment? Here are the best tried and tested marketing tips, ideas and advice by leading marketing experts. Pull out your notepad, and start to jot down these pearls of wisdom.

1. Janet Machuka

I have worked with so many personal, corporate brands and even SMEs to guide them on how they can build a valuable presence on social media. These are some top tips l always recommend for personal brands.

Create a network: Don’t just create and stop. BUILD the networks. Ensure that you build meaningful networks that will stay in your circle for long.

Find your Tribe: Find communities either on social media or offline involving people with similar interests as yours. Leverage the community to request for referrals to jobs. Niche communities on Twitter such as #AfricaTweetChat can help you find people who can teach you on digital marketing approaches.

Personal Branding: A Personal Brand makes you stand out. Choose a niche, start building it by sharing your story and creating value to those who engage with you.

Above all, monitor your brand mentions and join relevant conversations especially the high visibility ones that involve thought leaders in your niche. Lastly, build meaningful communications every single day through conversations you create with people. Remember, people remember people who leave a valuable mark in their minds and trigger them emotionally.
2. Janice Wald

Marketers need to use videos to engage and educate. The good news is this does not entail extra work for the marketer. Marketers can turn a blog post into a video and cross purpose that way. In fact, free tools like Lumen5 draw from your RSS feed and make a video each time you publish. Then, put the video on YouTube and embed it in your post. You can put the video elsewhere such as Instagram, LinkedIn, and Twitter. Due to the lockdown, consumers are used to digesting information through video. That won't change. Use free video-making tools and repurpose your content. You'll save time, address the latest marketing trends, and receive wider exposure.

3. Digital Fridays

Digital marketing is obviously a huge area to share my knowledge on but an interesting angle to take would be around change in the digital space and the impact this can have on businesses. We've seen this through the growth of the internet, eCommerce & social media. Businesses have to adapt to new digital functions and upskill to keep on top.

4. Sharissa

5. Christine Johnson

6. Ross Simmonds

7. Masooma

8. Gaurav

9. Maria Elena Duron

10. Olesia Deineka

11. Matt Thomas

12. Harrison J Hepp

13. Adriana Tica

14. Adam Payne

15. Ash Mashhadi

16. Anthony Gaenzle

17. Christine McLean

18. Gabriele Carboni

19. Alex Lielacher

20. Gerry Moran

21. The Voice of Marketing

22. Simbar Dube

23. Jon-Stephen Stansel

24. DanaHerra

25. Richard Dedor

26. Asangi

27. Ashwin

28. Matt Jones

Being able to keep up to date and constantly adapt your marketing strategies can be one of the most important aspects of digital marketing. Whilst there are countless websites/blogs available that will help you see news articles on changes that are happening, the online community for digital marketing as a whole is the best place to be. There are so many great marketing experts from all disciplines that share their thoughts, studies and observations across Twitter, LinkedIn and other social networking platforms, who help give valuable insight into trends and changes that are usually backed up by research they have carried out themselves. Additionally, the community is extremely welcoming and happy to help, so if you are experiencing specific problems, there are usually countless individuals that are willing to have a quick chat with you and share their thoughts in order to help you. Leveraging this fantastic resource of a community of experts and thought leaders is my biggest tip when it comes to ensuring you keep progressing with your skills and career in digital marketing.

Those tips are indeed enough to give you a head start to building a successful marketing strategy. Put them in motion and cherish the groundbreaking results from all your marketing endeavours.
Apart from incorporating these valuable recommendations, it is quintessential to brush up with the latest technology and user preferences in the market.
The pinnacle of successful marketing relies on continuous evolution and adaptation. As a marketer, keeping up to date with all that’s making waves and having a keen eye is critical for success.

Frequently Asked Queries

Marketers need a good blend of hard and soft skills to put their marketing initiatives into action. Apart from a focused speciality, you need to ace one or all of the following hard skills:

1.SEO - A sound knowledge of search engine optimisation is quintessential in blogging to make sure your content ranks on search engines and is discoverable by the target audience.
2.Writing - Apart from content writers, a marketer should know the basic writing skills for online and offline media.
3.Social media management - knowledge of social media is an essential hard skill for a marketer in an age of viral trends and chance marketing.
4.Data analysis - Making informed decisions in marketing is possible by analysing data that gives valuable insights on social media campaigns, website traffic, audience behaviour and other variables.
5.Conversion rate optimisation - Knowing the ins and outs of CRO is important for a marketer to convert the leads and the traffic their marketing initiatives drive.

For success in the dynamic and evolving marketing domain, a marketer needs to possess the following qualities:

1.Ability to sell
2.Curiosity
3.A keen observation
4.Innovation
5.Creativity
6.Adaptability
7.Flexibility
8.Team working skills
9.Effective communication abilities

Reverse marketing is a marketing technique where customers are given the option to choose companies and brands rather than buying through forced or targeted advertising. This type of marketing is effective as it empowers potential customers by giving them choices. Moreover, brands get an option to humanise their persona and attract an audience by reaching out to the customer with their advice, product and help.

Although there are no pre-prepared marketing techniques, there are many isolated marketing channels to rope in to build a successful brand strategy. The most promising marketing mediums to get your business off the ground include:

1.Social media advertising
2.Inbound marketing
3.Content marketing
4.Search engine optimisation
5.Referral marketing
6.Internet marketing
7.Email marketing

A good marketing plan is one that identifies the demands of business, the potent audience and the channels to approach them, along with a roadmap of the activities to undertake. While creating a marketing plan, it is vital to keep in mind the following key pointers:

1.A thorough marketing analysis
2.Well defined target audience profile
3.Realistic marketing objectives
4.Wholesome marketing strategy
5.Marketing budget