We have come a long way from the 1990s. What’s the significance of this date you ask? The 1990s-2000s was when digital marketing first appeared on the face of the Earth. Thanks to the internet for making it possible!
It’s hard to imagine that there was a time when the online space was a blank page waiting for startups like Yahoo, Google, and Microsoft to show us how to market over the virtual galaxy. But, someone had to do it, and we are nothing but thankful, for now, we know how to use the internet for marketing.
Gradually, digital marketing developed into a full-fledged arm to market goods and services, and it was a hit. Why wouldn’t it be? The marketers tapped into a vast, readymade repository of people and all they had to do was woo them. They sure left no stone unturned! Every weapon in the arsenal was used, tricks were backed-up by logic, and user behaviour studied when brands curated their digital marketing and branding strategies.
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But now we face the question - “Is there anything left that hasn’t been tried yet? Is there an unidentified opportunity to make a wave in the digital marketing realm?” The answer is YES and NO.
“YES” only when you fish for that little window that gives your marketing strategy a competitive edge and “NO” when you choose to stick only with the old methods or lack courageous to try something new. Assuming that the majority would want to fall in the former group, this article helps you make foolproof marketing strategies based on the latest trends in digital marketing. After all, it’s golden for marketers to know the direction in which the digital population is headed.
1. Futuristic SEO techniques are here
SEO (Search Engine Optimisation) is digital marketers’ best buddy. SEO Content optimization and the website is the first step to get in the digital race. But you wouldn’t just want to be a competitor, now would you? To get ahead, knowing all the latest updates in SEO is worthwhile, not to forget important.
It’s groundbreaking for the SEO industry to be able to use AI. Moreso, it is estimated to be huge in shaping the future of SEO. Besides AI impacting everyday lives, it also crept into the digital marketing domain, hopefully, to ease the burden on marketers.
While link building, writing optimised content, and meta tags remain constant, the next step is understanding the working of Google’s RankBrain- search engine algorithm that evolves with machine learning. It has revamped how Google ranks content. Considering that the algorithm understands the entire context of the search queries, knowing what a user is searching for and showing him pages with the best information, even though it may be devoid of keywords, producing quality content becomes key. This makes the job of SEO experts pretty tough. Here, Google’s yet another algorithm update BERT masterfully understands the user and search intent.
So, where does SEO stand among self-learning machines? The answer is not that simple. Above easy and understandable content, search engine algorithms give value to relevance, quality and quality. Therefore, focus on producing it and create an optimisation strategy based on SERPs trends, the reason and significance of the pages that rank. This will help you know why Google’s AI ranks the page it ranks.
2. Graphics are the way to go
Your article may have first-hand information and all the useful components that solve people queries, but what is the best way in which it can be easily digested? The answer lies in eye-catching graphics. Gone are the times when pictures only went along with written material. Today, they hold their significance in digital marketing. The future of online marketing relies on graphics. Such is the case because long articles and posts fail when it comes to a people’s user attention span. And nothing holds it better than a crisp video or an attractive infographic that sums the gist of 1500-2000 words.
Falling in line with this emerging trend in digital marketing, brands have replaced written content with graphics. The result- ease of sharing, increase in downloads, fall in bounce rate and more straightforward content consumption.
3. Interactive content
What use is your content if it is not interacting with your audience? It is nothing more than information, and it is up to their discretion if they want to consume it or not. So, to avoid being unnoticed, the latest digital marketing trend is to interact with your audience.
An interaction essentially gives your audience a personalised experience and makes it come across as human. People are now more curious to share what they feel. Conducting polls, and surveys is the best way to go about this sly method of data collection. It is the simplest way to give your audience exactly what they want.
4. Understand and segregate your audience
Every digital marketer believed that knowing your audience is enough. They zoomed in on how a brand has to identify who and where your target audience is. But in 2023, just this information is not enough. The latest digital marketing strategies show that serving a small audience is better than serving an uncategorised group. It is more targeted and effective.
For this, segregate the audience by their choices, demographics, psychographic, geographic and habits. This way, it would be simpler to curate perfectly tailored content, carefully hand-picked for your audience group. Similarly, running campaigns would get much sorted.
Marketing coach, Maria Elena Duron highlights why creating buyer personas are vital to all marketing and sales endeavours in her Tweet:
What is a marketing persona? (a.k.a. a customer or buyer persona!) This is a generalized profile of your ideal customer or a key segment of your target audience. You form this picture of your customer and their characteristics by using customers research and analyzing the data. pic.twitter.com/l43wtl2eMo— Maria Elena Duron | Marketing Coach (@mariaduron) July 28, 2021
5. Get in touch with influencers
In today’s time and age, influencers are all the rage. People love these celebrities and marketers have chosen them as the spokesperson for their products or services. These social media influencers positively impact businesses by giving their honest reviews for the PR packages they receive or the beta test trials they are invited to. These influencers have become the voice of mega brands and startups alike. It is expected that businesses will employ influencers’ services with average to huge followers and make influencer marketing central to digital marketing.
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Moreover, it is easier to understand the newest digital marketing trends through social learning. It is an environment where you not only learn but also put up questions and guide those in need of attention. Likewise, you get to shape the digital marketing world for a more productive future. Do not hold back!
The future of digital marketing in 2023 looks vibrant with automation and technological development. All these changes agree with the shifting choices of the audience. After all, you don’t feed grass to a lion. So how are you shaping your marketing plans for 2023?