Style is the essence of quality presentation. Videography, too, like most display skills exudes the best through styles. This blog is all about the styles of videography.
Videography styles can be called a genre of a kind. The style is based on what type of video you want to present. It can be a video for a formal or an informal event. What matters is how this style depicts your presentation.
There are various styles of videography that you can pick from. What matters is that they make your video stand out as an avant-garde statement.
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How to know which style to go for?
Before researching which style to go for, understand where you can generate the most demand. Decide this based on your skills, passion, or expertise.
Whether you are an event or a wedding videographer, make sure that you evaluate the options knowing precisely what you want to create. Additionally, a great tip would be to go beyond and analyse your client's demands. Are they looking for something with an interview? Or do they want a musical avalanche of mush? What if they want something that's a mix of both? Understanding your skills and your client's demands is where you begin.
You can also look for inspiration online. Understand here what videography is and how to work better on it.
Check out popular videographers to know which style is trending, which is doable in your budget, and which can make your video look the best. Above all, don't forget that you will need to edit the video to perfection once you are done shooting it. Check out how to transition from photography to videography.
If you have hired additional help to create videos (like a video editor), you should ensure they understand the style you are looking for here. Also, please be certain that the tools you are using work well. Check the microphones and editing tools. Video production is a huge task, and you need to be very thorough with what you are handing over to your clients.
Let's check out the top 7 videography styles you can try without further ado.
Top 7 Styles of Videography
Below is a list of 7 videography styles. Give this a read to get inspiration for awesome videos you can put your creativity into.
Let's check it out!
1. Cinematic
Do you prefer to add a timeless feel to your videos? A hint of classic style can give a Hollywood touch to your videos. If that's what you want, cinematic is your videography style.
An example of a cinematic style videography:
Keep in mind that there are multiple categories in this style. For instance, do you want to give a mainstream cinematic experience or a more innovative touch? Some videographers even like to give an indie vibe to your video. Cinematic videography gives you the ideal narrative.
2. Artistic
Although videography is an art in itself, it still has an "artistic style" type. This videography style captures events artistically and presents them from the camera’s point of view. The lens of the videographer's camera is the narrative angle. The video shows scenes that fit the event's narrative. It also may include creative effects and transitions to set an unforgettable impression.
For instance, you can use a specific type of lighting, certain sounds, or other effects to set the vibe of the video. You may create videos using various mesh settings and pile them together to create unique videos.
An example of an artistic style videography:
3. Documentary
The most common approach for any videographer, a documentary has a journalistic vibe. This video style means you catch the raw moments of the client's event. Many video production houses opt for this style because:
-It has a raw personal touch that's hard to miss.
-It doesn't involve extreme editing.
-It is an unobtrusive approach, so nobody will constantly control your creative flow. You can create a documentary however you want.
An example of a documentary style videography:
The task of a documentary-style wedding videography is to give a very relatable vibe to the video. It should look real and, at the same time, mind-capturing. Whoever watches this documentary should remember it for the times to come. A documentary is a videographer's closest link to getting into someone's head.
4. Interview Videos
An interview video is probably something you already know. It has a person who interviews and a person who gets interviewed. The purpose of this videography style is to provide information. The entertainment part comes second in this particular style.
Interviewing people can be tricky, though. You need to ask them the right questions to keep the people hooked to the video. You cannot simply stuff fillers and hope that no one will notice.
The most significant factor in interview videography style is the person being interviewed. The personality should be someone people have an interest in. The questions should be based on the topics that spike the audience's interest. At the same time, try not to be disrespectful towards the person to entertain the viewers.
Check out how to create an interview video.
5. Storytelling
The storytelling style of videography is exactly how it sounds. It tells a story through the video. Most storytelling videography styles have an audio narrator. For instance, some wedding videos use the voice of the groom, the bride, or a family member to narrate the couple's story.
What other elements can go into storytelling videography style?
You can add music, texts, or a combo of both to ensure that the video focuses on the quality and shared story. The details of the shot scenes shouldn't go away. What matters is that you keep the 'fun' aspect of the storytelling alive through the moments you capture on the video. If you want, you can pair this style with cinematic styles for a classic effect.
Check out this example of storytelling style video:
6. Short-form
Short-form videography styles are generally combined with other videography styles. This style features the best highlights of the shot scenes. It typically ends within 2 to 5 minutes.
Where would short-form videos come in handy at events and weddings? Well, there are a lot of choices in that case. Many videographers create highlights and behind-the-scenes videos to create more exciting details. The aim of the short video is simple: easy entertainment.
The benefit of creating short-style videos is that it captivates more attention. Your audience can share your videos with their friends and family, thus, giving you more reach.
Videographers do not always create short-form videos. So, this might not be the ideal style you can choose for all your videos. However, it does have the exciting benefit of engaging your viewers more. This is true, especially when everyone these days likes mini-content.
Here’s a cute short video:
7. Vintage
The vintage or retro style is precisely what you think it is:
It focuses on an era in the past.
It could be the 1940s, 1950s, 1960s, or 1970s. The colour grading in such videos captures the vintage essence. It can have more earthy/sepia tones or be entirely black-and-white.
Videographers achieve the vintage touch by using certain filters. In some cases, experts use a Super 8 mm film. This particular film is the ultimate film used in the 1960s. However, since it's old-fashioned, it needs a specialised camera to run.
Check out this mind-blowing vintage video.
Check out these videography essentials you will need for each of these styles.
Why is it so important to use different styles of videos?
Different styles of videos fit the demands of the clients differently. You can find examples of videography online. Understand which style works where. A commercial video may not need an interview style, but it can benefit from a short-form video. The same goes for shows about criminals. A true-story documentary can garner way more attention than a movie acted out. It's all about how well you build your videography style to become instantly trustworthy.
Here are some reasons why choosing a videography style is essential:
-Each video style can create the specific demands of s brand
- A static videography style can generate more curiosity among people.
-Picking a videography style is like a talent signature. You are signing up as a trustworthy entertainer.
-A video style can be useful to extend connectivity with brands having similar vibes. It can help you reach out more.
How can you start setting your style?
First things first, begin with addressing the needs of your audience. User analysis can be a guiding light for which style you need to follow. Ask your audience what kind of videos they like, what they would like you to work on, and if there are any special elements they would like to add.
The key to knowing your style is to know the audience. Your audience can be a useful portal in helping you understand what you must create. Don't go for generic videos. Those are tried and tested methods which have failed for several companies.
Remember to keep your videos strictly specific to your chosen style or style. Assess the clients, the audience, and resources for types of video styles. Analyse how you can develop the best version with what you have in hand. Use the analysis to weave a powerful net of video content that will charm the viewers. Discover more about types of videography for weddings, vlogging, and more.
And.... It's a wrap!
No matter what style you choose, it's important that you maintain it along with your creativity. Learn more about how to use a style to create magic through your lens.
On KoolStories, you learn skills like photography and videography within 15 minutes. It has bite-sized content that is easy to follow. Your learning process is made easier with short videos, audio, micro courses, and more. Join our micro learning platform for free and discover the road to upskilling today!
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